A Required Book for Every Newsroom

935 LiesYes, I know, you thought it was going to be 935 Lies by Chuck Lewis.   Well, of course, that's required reading.

Considering the current state of media, an old book that has timeless advice is also essential.   It's A Whack on the Side of the Head by Roger von Oech - a guide to creative thinking.  

It is truly amazing to see how little creativity media organizations have when it comes to developing more effective video possibilities for both their newsrooms and their sales force.
A newsroom that goes out of business informs nobody.

When creativity fails in the sales department, bad things happen to the news department.

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